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The Article That Changed My Marketing Career.

  Well, 820 total words to be exact. And, to clarify, this article was more like a ‘catalyst’ for a major change in my marketing career.  It opened my mind to start thinking differently about career factors and priorities. When I say factors, I mean the core drivers behind anyone’s career.  What is our main […]

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How to start your digital marketing career search.

First and foremost, you do not need to have a degree or any formal education in the digital marketing field. Many of the most successful digital marketers in this field studied or started in a different major like History, Economics, Poly Sci or Mathematics. There are so many opportunities, roles, company types, business models, etc. […]

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Will Cold Emails Ever Be Warm? 3 Suggestions On How To Get There.

  I’d like to share 3 suggestions on how I think cold emails can stop being called ‘cold’ and start being considered ‘warm’. I love the marketing industry.  But I’ve reached my limit on the thousands of bad, cold emails I’ve received from sales professionals. I love the promise of there always being a solution […]

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Marketing Podcasts You Should Be Listening to Right Now

With a digital marketing space that changes so frequently, podcasts are a great way to consume and digest some great ideas and tips… Consume these marketing podcasts on your next commute, lunch break or anytime you’re looking for inspiration. If you want some tips and ideas to test out for all digital marketing channels (not […]

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8 Tips to Ace Your First Job Interview.

Preparation. First impression. Follow up. Over the course of my career, I’ve had the pleasure of meeting, hiring and mentoring many eager college interns and graduates, specifically in the field of marketing. Much of what I enjoyed learning from these students was during the interview process. And, the ability to leverage things I learned from […]

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The 5 Marketing Team Archetypes: Which one are you?

  Archetypes are ‘typical examples’ of something. When you look across your marketing team, you can see trends or groupings of certain behaviors that may expedite or stunt the growth of your business. These are five examples of team members where you have the most opportunity. Having built several marketing teams over my career, I […]

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