erikharb 
One of the most popular episodes from The Marketing Careers podcast is about the interview process.
Below is a summary of a recent podcast episode – and you can listen to the full Marketing Careers podcast episode here.
This podcast episode is focused on helping marketers prepare for marketing interviews. It discusses trends related to questions asked and answered in interviews and provides an updated list of questions one should consider asking and preparing to answer in an interview.
The context of the marketing career landscape is also discussed, including layoffs, the talent pool, and the process of hiring marketing talent. Additionally, the idea of candidates researching available information is encouraged as a way of preparing for the interview. Lastly, the episode concludes with four suggested questions that should be considered when interviewing.
The importance of research BEFORE the marketing interview.
Research before interviews is essential for any job seeker to be successful. In today’s competitive job market, it is more important than ever to be prepared and knowledgeable about the company and position you are interviewing for. Doing research before an interview can give you an edge over other candidates and make you stand out in the crowd.
Marketing job seekers should also research the company, the job description and the hiring manager, as these areas can give you a better understanding of the organization and better prepare you for the interview. It is important to understand the company’s mission, goals and strategy, as well as the type of people they are looking for. Doing research can also help you understand the context of the hiring process. It is important to understand the type of people who are being hired and the skills and experience they have.
The Marketing Careers podcast episode discusses the importance of research before interviews. I highlighted the need to be aware of the current trends in the job market and the competing talent pool for marketers. With the number of layoffs and reductions in force, the talent pool is full of highly qualified candidates. This means that hiring managers can be more selective and look for the best talent.
In addition, the podcast discussed the context of the hiring process. Companies are looking to hire marketers in positions of need, not want. This means that hiring managers want to make sure they are making the right decision and minimizing risk. Candidates should be prepared to demonstrate why they are the best choice and represent the least amount of risk.
The podcast also touched on the amount of publicly available information that candidates have access to when researching for an interview. Smart candidates will do an in-depth research project to uncover valuable information about the company and position. This research can help them prepare for the interview and make them more competitive.
Some key questions to ask during your interview.
The podcast presented four questions to consider asking in a marketing interview. These questions can help the candidate get a better understanding of the company and the hiring manager. The questions include: “Are you profitable?”, “Have you gone through layoffs or rifts in the past six months?”, “What challenges is the team facing?”, and “What are the goals and objectives of the team?”
In conclusion, research before interviews is essential for any job seeker to be successful. Doing research can give you an edge over other candidates and make you stand out in the crowd. It is important to be aware of the current trends in the job market and the talent pool, as well as the context of the hiring process. Candidates should also take advantage of the publicly available information and do an in-depth research project. Finally, the podcast presented four questions to consider asking in a marketing interview to get a better understanding of the company and the hiring manager.
Marketing interview practice makes progress.
When preparing for an interview, it is important to understand the company’s core values and mission. Doing research and reading up on the company’s website and social media pages can help candidates get a better understanding of the company’s culture and values. Additionally, listening to the CEO’s recent podcast interview can give insight into the company’s values and how they are celebrated. Candidates can use this information to craft an answer to the question “Why do you want to work here?” that speaks to the company’s values and resonates with the hiring manager.
The podcast also discussed the importance of keeping one’s skills sharp. Candidates should be able to demonstrate that they are continuously learning and growing in their profession. They can do this by listing out the courses and certifications they have taken, and by mentioning any side hustles or freelance work they are doing. Additionally, they can demonstrate their skill set by talking about personal projects they are working on and the virtual events or conferences they are attending. By keeping up with the latest trends in their field, candidates can prove they are up-to-date and ready to take on a new challenge.
Finally, the podcast discussed the CAR (Challenge, Action, Result) framework. This framework can help candidates craft an answer to questions that require them to talk about a specific challenge they overcame. By outlining the challenge, the action they took, and the result of their efforts, candidates can demonstrate their problem-solving skills and their ability to think on their feet.
Overall, preparing for an interview is a crucial step in the job search process. By researching the company and its values, keeping up with the latest trends in their field, and using the CAR framework to craft answers to questions, candidates can increase their chances of success and make a great impression on the hiring manager.
The one key resource I discussed on the podcast was the Marketing Interview Questions Guidebook. Immediately increase your marketing interview confidence!
